About

At Novità, our passion for design and architecture drives the work that we do.

Founded by Christine Abbate in 1996, Novità is an integrated marketing and communications agency with global reach. Beginning with Ceramics of Italy and the Italian Trade Commission, Novità, meaning “the news” in Italian, has grown in service offerings and built a robust client list. Our specialties are also our passions. We partner with brands, creatives, innovators and thought-leaders locally and globally, bringing our expertise in architecture, design and real estate, the creative and culinary arts, technology, health and wellness, and sustainability. Novità is headquartered in New York City, has a sister agency Novità Italia in Milan, Italy and has satellite offices in the South, MidWest, West Coast and New England. Over the course of two decades, Christine has built a pioneering agency by adhering to the following principles: we are stronger together, everyone has a voice, get personal, do the right thing, trust your people, promote gender and diversity and inclusion, follow your passion and serve your community.

The agency was built on developing and nurturing genuine relationships with our clients, media, influencers, decision makers and industry peers. Areas of expertise include PR, thought leadership, events and trade shows, virtual and in-person activations and events, social media, digital marketing, content creation, design competitions, sales partner relations, influencer programming and business strategy.

Novità is part of a global network that includes its sister agency, Novità Italia as well as premier PR partners in the UK, Europe, Asia, the Middle East and South America.

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  • PR & Marketing

    • Media & Influencer Relations
    • Strategic Planning
    • Press Material Production
    • Press Office Management
    • Media Buying/ Strategy —Print & Digital
    • Crisis Management
    • Industry Sponsorships
    • Association & Charity Partnerships
    • Broadcast Media Outreach
    • Product & Brand Development
    • Sustainability Strategy
    • Collateral Material Production
    • Email Newsletters
    • Digital & Blog Content
    • Design Competition Development & Management
    • Online Product Library Management
    • Art Direction & Branding
    • Website Design, Development & Content Strategy
  • Events In-Person & Virtual

    • Tradeshows
    • Showroom Events
    • Blogger Events
    • Press Conferences
    • Press Tours/Dinners/Meetings
    • Desksides
    • Media Launches
    • Exhibitions
    • Seminars & CEUs
    • Association Events
    • Round Tables & Panel Discussions
    • Focus Groups
  • Thought Leadership

    • High Profile Speaking Opportunities
    • Opinion Pieces
    • Jury & Panel Participation
    • Quotes in Trend Pieces

    Social Media

    • Strategy, Management, Monitoring & Reporting
    • Content Development, Programming
    • Partnership & Engagement Strategy
    • Campaign & Competition Development
    • Influencer Strategy & Campaign Management
    • Visuals & Graphics Development
    • Social Auditing & Analytics Tracking

Media Reach

Novità has built strong relationships at leading print, online, and broadcast outlets covering Design, Architecture, Lifestyle, Art, Real Estate, Business, Technology, Culinary, Wellness and Sustainability, such as…

  • Abitare
  • AD PRO
  • Apartment Therapy
  • Archinect
  • Architect
  • Architects + Artisans
  • Architectural Digest
  • Architectural Products
  • Architectural Record
  • Architizer
  • Aspire Home & Design
  • Azure
  • BestLife
  • BestProducts
  • Bloomberg Businessweek
  • Bloomberg Pursuits
  • Bon Appetit
  • Boutique Design
  • Brit+Co
  • Builder
  • Business Insider
  • Business of Home
  • Bustler
  • Canadian Architect
  • Canadian Interiors
  • Chicago Tribune
  • Co.Design
  • Cool Hunting
  • Consumer Reports
  • Core77
  • Cottages & Gardens
  • CNN
  • Crain’s
  • Curbed
  • Departures
  • Design Milk
  • designboom
  • Dezeen
  • Domino
  • Dwell
  • Eater NY
  • Elle Decor
  • Entrepreneur
  • Fast Company
  • Financial Times
  • Forbes
  • Frame
  • gb&d
  • Gear Patrol
  • Gizmodo
  • Good Housekeeping
  • Gothamist
  • GQ
  • Gray
  • Health
  • Haute Residence
  • HGTV
  • Hospitality Design
  • Hotel Design
  • House Beautiful
  • Huffington Post
  • Hypebeast
  • Inc
  • I+D
  • Inhabitat
  • Intérieurs
  • Interior Design
  • Interiors
  • Interiors & Sources
  • Interni
  • KCRW – DNA
  • Lonny
  • Los Angeles Times
  • Luxe
  • Luxury
  • Men’s Health
  • Metropolis
  • Mind Body Green
  • Mix Interiors
  • Modern Luxury
  • Monocle
  • NBC Better
  • New York Magazine
  • New York Post
  • NPR
  • NY1
  • NY Daily News
  • Observer
  • Ottagano
  • Qualified Remodeler
  • Real Simple
  • Realty Today
  • Remodeling
  • Remodelista
  • Residential Architect
  • Robb Report
  • Rue
  • San Francisco Chronicle
  • San Diego Union Tribune
  • Sight Unseen
  • Sixtysix
  • Surface
  • T Magazine
  • Tech Republic
  • The Architect’s Newspaper
  • The Atlantic
  • The New York Times
  • The Manual
  • The Real Deal
  • The Spruce
  • Thrillist
  • Thrive Global
  • today.com
  • Treehugger
  • Untapped Cities
  • USA Today
  • Veranda
  • Wall Street Journal
  • Wallpaper*
  • Washington Post
  • Waste360
  • Wirecutter
  • Wired
  • Worth
  • YourTango
  • and many more…

Ongoing Clients

    Additional Experience
    • 3M Architectural Markets
    • 7W
    • Arborite
    • AXOR
    • Beacon Hill
    • Biber Architects
    • Capital One
    • Carl Hansen & Son
    • Contracts Interiors Breakfast
    • Core77 Design Awards
    • Designtex
    • Doban Architecture
    • DVI Group
    • Effeti USA
    • E-Ink
    • Ernest
    • Felissimo Universal Corp. of America / DESIGN 21
    • FGP Atelier
    • Gracie
    • Ghislaine Viñas
    • Hansgrohe
    • HBF Textiles
    • IDLNY
    • Ilex
    • Jabbrrbox
    • Jeff Miller
    • Joceyln Warner
    • Leucos USA
    • Loophouse
    • M2L
    • Nancy Koltes
    • NJ Interiors
    • Norwegian Consulate General
    • Pangea Maps
    • Pratt
    • Ritzenhoff
    • Robert Allen
    • Royal Botania
    • Sieger
    • Sony Life Space UX
    • Spin
    • Spoonflower
    • Stickbulb
    • Think Fabricate
    • Venice Architecture Biennale

NYCxDESIGN

NYCxDESIGN is an organization committed to empowering our city’s creative community through design and leveraging design in all its forms to foster transformation and progress forward. The organization makes a difference through live and virtual programs, content, education, and experiences that promote equity, diversity, and purpose in design. Operated by SANDOW, under agreement with New York City Economic Development Corporation, NYCxDESIGN also hosts a festival each year, providing emerging and established designers alike the opportunity to showcase the amazing design processes, products, and projects that are born in New York City.

www.nycxdesign.com

CERF+

Founded in 1985, CERF+ — The Artists Safety Net is a Vermont-based nonprofit that provides critical help to professional artists working in craft disciplines who are facing career-threatening emergencies. Their services include financial relief, educational resources, advocacy, and comprehensive digital tools to help artists prepare for and recover from disasters.

cerfplus.org

Timbur LLC

Founded in 2009 by Ezra Ardolino, Timbur is a digital fabrication studio that uses advanced robotic and CNC manufacturing methods to solve complex challenges for architects, designers, artists, and brands. Their work ranges from special projects across retail, art and architecture industries to their own line of contemporary furniture.

www.timburllc.com

 

Oppenheim Architecture

With more than 20 years of marked diligence and innovation, Oppenheim Architecture is recognized as a unique force within the architecture world. Founded in Miami by Chad Oppenheim, with offices in Aspen and Basel, the international practice is known to develop diverse projects, ranging from expansive urban architecture and resorts to private residences and interiors. Striving to produce moments of impact and reflection, the firm designs and builds with the land, not on the land. Fulfilling its mantra, the group joins creative problem-solving, design and sustainability for an unparalleled result. 

oppenoffice.com

Monica Castiglioni

The daughter of Achille Castiglioni, a renowned Italian industrial designer, Monica Castiglioni is a Milanese jewelry artist, photographer, sculptor and graphic designer. With an aesthetic that is both sculptural and organic, much of Castiglioni’s work is solid bronze and is cast in NY and Italy, using a lost-wax technique. Other materials include silver, felt, Pyrex and 3D printed nylon. With stores in Brooklyn (268 Court St), Milan, and Ortigia, Sicily and Japan as well as select pieces available at design stores across the US, including at the Cooper Hewitt and the Metropolitan Museum in New York City, Monica has hundreds of styles and uniquely shaped pieces that are ideal for the design-obsessed date.

www.monicacastiglioni.com

Design Museum

Design Museum Boston is a nonprofit, nomadic museum of design. The Museum’s mission is to bring the transformative power of design everywhere. To inspire people by showing what’s possible through public exhibitions, events, and content. To educate people to become creative problem solvers using the design process. To transform, using design to take action and make change, demonstrating its impact.

www.designmuseumfoundation.org

Poltrona Frau

Founded in 1912, Poltrona Frau has dedicated over a century of life and culture to leather, the brand’s chosen material. An ambassador of Italian excellence around the world, Poltrona Frau is known for its savoir-faire and over 100 years of design intelligence. Research has been part of the brand’s DNA since the outset. The drive to invent new forms, construction solutions and styles has led to the creation of timeless furnishings which express a universal yet intimate and personal elegance: from Chester and Vanity Fair designed by founder Renzo Frau, to Dezza by Gio Ponti and Titanio, an award-winning project by Pierluigi Cerri, to recent successes such as collections by designers Jean-Marie Massaud, Roberto Lazzeroni, Neri&Hu and GamFratesi. 

Poltrona Frau, now part of Haworth Group, boasts three business divisions: Residential which includes the Home & Office Collections, Interiors in Motion, which manages the interiors for yachts, trains, helicopters and airplanes, and Contract, which holds relationships with more than 200 architects and designers from around the world. 

Spacestor

Founded in London in 1992, and expanding to the U.S. in 2012, Spacestor provides uniquely cool and customizable storage and ancillaries, helping blue chip clients globally to create workspace designs that provide experiences and build culture. The innovative family of products include collaboration pods and booths, zone dividers for the open office, and several customizable storage lines.

www.spacestor.com

The Wedding Care

Founded in 2011 by Cristina Ditta, The Wedding Care is an Italian, luxury destination wedding planning service that specializes in bringing la dolce vita to your special day. The company’s top-notch team uses their creative expertise and artistic vision to design one-of-a-kind weddings that wow a discerning range of international couples and guests. The Wedding Care was inspired by Cristina’s personal story, her hard work in putting together her own wedding in her native Italy, and her passion for planning the perfect occasion. Her weddings have been featured in the likes of Vogue, Lanes, Brides and The Knot.

www.theweddingcare.com

Marrimor Objects

Tanja Hinder and Lauren Bugliarisi, the innovative design duo behind Marrimor Objects, both shoot for the moon, creatively speaking, albeit from reverse angles, drawing on their different histories. Marrimor Objects are made to be as delightful as they are purposeful, with a touch of provocativity as well. Each piece comes into being by way of a relentlessly collaborative. process, one that balances refinement with irreverence. Tanja brings Swiss sensibilities to the platonic design partnership, and Lauren an East Coast drive. They create through playful debate, continually pushing their respective boundaries to reach that goldilocks-like zenith between too little and too much. They know they’ve landed as soon as they agree.

www.marrimor.com

Lodes

Balancing technical know-how and the best Made in Italy design, Venice-based Lodes (formerly known as Studio Italia Design) has been designing and producing lighting solutions for interiors and exteriors since 1950.

Originating in founder Angelo Tosetto’s passion for glass and informed by continuous technological research, the company has evolved into one of Europe’s leading designers and manufacturers of decorative lighting, currently present in 90 markets worldwide.

Today, Lodes represents a three-generation evolution from pure passion to brilliant architectural solutions, creating light sources that fuse contemporary design and innovative technology with materials of the highest quality, scrupulously developed with the best processing techniques. JB Lighting is the exclusive distributor of Lodes in the US.

www.lodes.com

Katy Sparks

Katy Sparks is an award-winning chef and author who specializes in local, sustainable food sourcing and nutrient-dense, delicious and healthy menu and recipe creations. She helps clients realize the food businesses of their dreams from conception through to execution. She also works with existing businesses to revitalize their menus, energize their staff and promote increased profitability through responsible and healthy food practices.

Hailing from a Vermont farm, raising pastured beef and chickens and foraging for wild things, Katy has devoted herself to sourcing only local, sustainable and nutrient-rich foods. Her restaurant career includes the legendary Quilted Giraffe, helping to open Bobby Flay’s Mesa Grill, the role of Executive Chef of Quilty’s in Soho in 1996 where she was dubbed Food and Wine Best New Chef, 1998, and Wine Spectator Rising Star Chef, 1998 and playing a crucial role in the reopening of the historic Tavern on the Green restaurant in Central Park. She is busy running her consultancy from Woodstock NY and is working on a followup book to her popular “Sparks in the Kitchen” focused on seasonal healthy recipes.

katysparks.com

Nassimi


Since its inception in 1978, Nassimi has been recognized as the market innovator in performance textiles including faux leathers, polyurethane and vinyl coated fabrics, and remains a leading supplier for design partners around the world. By leveraging its technical expertise, Nassimi continues to develop cutting-edge upholstery fabrics that outperform in the places and spaces where life hits hard.

nassimi.com

Dometic


Based in Stockholm, Dometic has been a global leader in the mobile living industry for over a century, lending its expertise to products and solutions that enrich people’s experiences away from home. Its leading refrigeration technology and award-winning design capabilities also fulfill a need in the market for functional and stylish outdoor living products that are convenient and resilient. Dometic’s mission is to make mobile living easier.
dometic.com

Eventscape


Eventscape’s mission is to “build the extraordinary”Ⓡ, redefining the boundaries of architectural fabrication and working hand-in-hand with creative partners. The 150-person company, with headquarters in Toronto and locations in Detroit, and most recently, New York, thrives on challenges and is driven by a shared passion for innovative design. They build things others can’t.

eventscape

Massimo Iosa Ghini

An icon in the world of architecture and design, renowned Italian architect, Massimo Iosa Ghini, is a member of the Memphis Group and a frequent product designer for sought-after Italian brands such as Moroso, Venini, and Leucos. The architect’s architectural feats span the world over, from Bologna to Tokyo. Completed and in-progress projects include the Marconi Express, or People Mover—a futuristic transport system in Bologna, Italy, the design of high-end Ferrari stores in Asia, Europe, and in the U.S., an adaptive reuse project, the eco-conscious Starhotels, also in Bologna, Italy, and the interior architecture and design of Miami Brickell, a luxury residential building in downtown Miami’s Brickell neighborhood.

iosaghini.it

Society Limonta


Founded in Italy, Society Limonta revolutionizes home textiles through its production home collections. Inspired by ranges in personal style, Society Limonta offers linens and tabletop products that elevate the home from the bedroom to the kitchen.
societylimonta.com

Design Pavilion


Design Pavilion, the largest interactive public hub for all things design will return to the heart of Times Square for the 5th edition during NYCxDESIGN from May 12-20 with an enriching program of engaging talks, interactive installations, pop-up markets and more—all in celebration of the global future of design.

design-pavilion.com

Daun Curry


Interior designer Daun Curry’s tailored yet chic interiors projects have landed on the pages of the most sought-after shelter magazines in the world. With a background in fashion and experience working with famed photographer Heinz Kluetmeier, Curry’s deft hand has won her clients such as The Cosmopolitan Las Vegas, YouTube star Casey Neistat and his entrepreneur wife, Candice Pool, Jennfer Bayer Michaels, actress Naomi Watts, and jewelry designer Jemma Wynne. In 2019, she received the Andrew Martin International Interior Designer of The Year award.

dauncurry.com

AMEICO

AMEICO distributes a highly curated and exciting collection of contemporary designs from leading global designers of the 20th and 21st century. Representing the best in craftsmanship, the collection boasts designs that not only tell a story, but are stories themselves.

ameico.com

Four Freedoms Park


Four Freedoms Park, located on the southern tip of Roosevelt Island in NYC, is the last work of the late Louis I. Kahn, an iconic architect of the 20th Century. The Park celebrates the Four Freedoms as pronounced in President Roosevelt’s famous January 6, 1941 State of the Union speech.

fdrfourfreedomspark.org

Cactus

Cactus is an experiential design firm and studio working at the intersection of physical architecture and digital technology to create next-level experiences, products, and services. With a multi-disciplinary expertise in everything from AI and software development to branding and outside-the-box architecture, they are the masterminds behind innovative global projects and digital experiences like Ai Wei Wei’s Moon in Beijing, Facebook Gold at the Rio de Janeiro Olympics, the Color Factory’s Aura Rooms, Samsung’s Social Galaxy, and Lab100, among others.

cactus.is

Fisher & Paykel

Fisher & Paykel, New Zealand’s award winning appliance brand, has been designing products to change the way people live since 1934. Its design heritage is founded on a pioneering spirit and a culture of curiosity that has challenged conventional appliance design to consistently deliver products tailored to human needs. They believe everybody deserves good design, because good design is all about making life better.

https://www.fisherpaykel.com

Turett Collaborative

No usage without written consent of Travis Dubreuil

Founded in 1991 by Wayne Turett, The Turett Collaborative is a multi-disciplinary architecture and interior design practice. Turett’s work includes architectural design, interiors, graphics, industrial products and furniture design, encompassing dozens of notable commercial, residential, retail and restaurant projects, spanning from original construction to renovation and additions, to interior modernizations of historic properties.

www.turettarch.com

 

Room & Board Business Interiors

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Room & Board Business Interiors (BI) has served more than 50,000 businesses since its launch in 2006. With a focus on American craftsmanship and natural materials, they create practical, timeless and comfortable environments to meet the demands of today’s evolving workplaces. Room & Board’s dedicated in-house team offers tailored services to meet the needs of any business, from neighborhood coffee shops to large corporate offices.

roomandboard.com/business-interiors

 

Maiarelli Studio

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Maiarelli Studio was founded in 1993 in Bologna, Italy and relocated to New York in 1999. In 2014, the Bologna office was reopened, continuing the studio’s international approach to design, branding and art direction. Working mainly with clients in the design and architecture industry, their expertise is in establishing strong, design-centered brands. Maiarelli Studio aims to become long-term partners with their clients, collaborating hand-in-hand from the strategic plan down to the smallest details of production.

maiarellistudio.com

True Residential

True Residential is a division of True Manufacturing Company. For more than 70 years, True has been an industry leader in commercial refrigeration. Now, homeowners can experience that same quality with True Residential, a luxury refrigeration brand with commercial DNA refined for the home. Handcrafted in the USA with the same meticulous attention to quality and detail industry professionals demand, the residential series includes full-size refrigerators, refrigerator columns, wine columns and beverage centers; and indoor/outdoor undercounter wine cabinets, refrigerators, beverage centers, refrigerator drawers, beer dispensers and ice machines.

true-residential.com

LATOxLATO

Making their global debut during Milan Design Week 2019 at Wallpaper* Handmade, LATOxLATO is the brainchild of two young architects, Francesco Breganze and Virginia Valentini (formerly at Lotek and Bonetti Kozerski respectively). Partners in life and trade, they design furniture and objets d’art imbued with chic personality and Italian heritage, blending both form and function in a seamless way. Caring deeply about process and greatly valuing the importance of being truly “Made in Italy,” each product is handmade nearby their home in Vicenza by artisans with micro-regional traditions who have been practicing their art for generations using the finest materials. Everything is considered and made with great care and detail, even down to the packaging of the products.

latoxlato.com

American Society of Interior Designers

ASID-HQ-DC-2016-48

Founded in 1975, The American Society of Interior Designers (ASID) is the oldest and largest organization that supports the interior design industry. ASID offers membership for designers at every career stage, including students, manufacturers and suppliers of design products. ASID also provides various ongoing learning programs, research and scholarship initiatives, and design publications for the community.

www.asid.org

Salone del Mobile Milano

Salone Internazionale del Mobile.Milano (Milan’s International Furniture Fair) is one of the most anticipated annual design events in the world. It was founded in 1961 as a vehicle for promoting Italian furniture and furnishings exports and has since grown to attract over 300,000 trade visitors and more than 1,300 manufacturers from around the globe every year. The week-long main fair is accompanied by biennial events like EuroLuce and SaloneUficio, as well as SaloneSatellite curated by renowned international artists, young designers and architects, merging business and culture.

www.salonemilano.it

DIFFA

Design Industries Foundation Fighting AIDS (DIFFA) 17th Annual Dining By Design New York Gala

DIFFA, Design Industries Foundation Fighting AIDS, raises awareness and grants funds to organizations that fight HIV/AIDS by providing treatment and direct care services for people living with or impacted by the disease, offering preventative education programs targeted to populations at risk of infection, or supporting public policy initiatives. DIFFA is one of the largest funders of HIV/AIDS service and education programs in the United States, mobilizing the immense resources and creativity of the design community. Since its founding in 1984, DIFFA has emerged from a grassroots organization into a national foundation based in New York City with chapters and community partners across the country that, working together, have provided more than $41 million to hundreds of HIV/AIDS organizations nationwide.

www.diffa.org

HBF

HBF_Conexus_13

HBF reveals the intentionality of design in everything they make through attention to detail and impeccable service. Their expertise comes from understanding how furniture creates relationships between people, environments, and objects — a holistic perspective for living and working. Part of a two-hundred year legacy of furniture manufacturing within North Carolina, HBF produces many of its products locally in Hickory N.C. HBF is recognized for its innovative design and craftsmanship; they collaborate with leading designers to produce furniture with an emphasis on craft, comfort and sustainability.

www.hbf.com

Humanscale

Humanscale

Humanscale is the premier designer and manufacturer of ergonomic products that promote health and comfort in the workplace and beyond. Proving that the best designs are based on purpose and function, Humanscale’s innovative line of self-adjusting seating, sit/stand desks, monitor arms, and task lighting supports the human body and promotes an active lifestyle. As part of this mission to support and inspire movement, Humanscale has integrated technology with expert ergonomic design, creating the intelligent workspace.

Humanscale works with the world’s best industrial designers and engineers, solving functional problems as simply and elegantly as possible. Performance, simplicity, and longevity are at the core of Humanscale’s design principles. Humanscale strives for a net-positive impact by minimizing consumption of the Earth’s limited resources and promotes environmental sustainability through its work with the WWF and the U.N. Global Compact. Achieving more with less, Humanscale products have been honored with numerous prestigious awards and have featured in museums such as The Museum of Modern Art and the Cooper Hewitt Smithsonian Design Museum.

www.humanscale.com

Brooklyn Designs / Brooklyn Chamber of Commerce

BROOKLYN DESIGNS is Brooklyn’s premier design event showcasing a cross section of design, architecture and art. Founded by the Brooklyn Chamber of Commerce in 2003, it was one of the first design fairs to shine a spotlight on the creative economy in Brooklyn, and serves as an incubator for emerging designers as well as a platform for established brands producing a range of creative products across furniture, lighting, tableware, art, textiles and jewelry.

bklyndesigns.com

Stylex

For over 60 years Stylex has produced furniture for the modern workplace with careful consideration given to balancing aesthetics, performance, value, and service. A design driven, inventive spirit has led the company to collaborate with top designers, delivering furniture pieces that add beauty and function to any space. Stylex designs all its products for a long, useful life by using quality materials that foster durability and sustainability.

www.stylexseating.com

NeoCon

 

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Held at the historic Merchandise Mart building in Chicago, NeoCon® is North America’s largest design exposition and conference for commercial interiors, annually attended by over 40,000 architecture and design professionals. NeoCon debuted in 1969. Today, with over 1 million square feet of showroom and exhibition spaces, NeoCon is now considered the largest trade show of its kind in North America. With over three days of nonstop resources including access to the latest and most innovative products and a vast array of educational and networking opportunities, NeoCon is the single most important industry event of the year and a one-stop destination.

www.neocon.com

Merchandise Mart


Merchandise Mart Properties, Inc., a division of Vornado Realty Trust, is a leading owner and operator of integrated showroom and office buildings and trade show facilities, bringing buyers and sellers together through market events, trade and consumer shows, and conferences each year. Its headquarters is located in the landmark Merchandise Mart building, the world’s largest commercial building and wholesale design center, and one of Chicago’s premier international business locations.

www.merchandisemartproperties.com

Italian Trade Commission

Italian Trade Commission

The Italian Trade Agency is the governmental association that promotes trade and business opportunities between Italy and foreign markets. For decades, the Italian Tile Center at the Italian Trade Agency has worked in close collaboration with Confindustria Ceramica (the Association of Italian Ceramics) to promote Italian ceramic tiles to the North American market through a variety of activities and services.

www.ice.it

Duravit

 

Founded in 1817 in the heart of Germany’s Black Forest, Duravit is a leading supplier of sanitary ceramics, bathroom furniture, whirl tubs, accessories, and wellness ideas. Duravit operates in 60 countries and collaborates with renowned designers such as Philippe Starck, Phoenix Design, EOOS, Norman Foster, and Sieger Design. The brand is sought after for yielding forward-thinking and award-winning products that bring the bathroom to life. Stateside, Duravit leads its category through an exciting mix of promotions and events, including the Duravit Designer Dream Bath Competition, Duravit Design Week, Klub Duravit, and a biennial trip to the Duravit Black Forest headquarters.

www.duravit.us

Design-Calendar

Design-Calendar

A blog started by Novità in 2004, Design-Calendar shares news and insights on design industry events and launches taking place locally and overseas. In conjunction with the site, the eSPY newsletter builds awareness of key industry events happening around the US and internationally for that month.

www.design-calendar.com

Culture.pl

Culture.pl

Providing information on the most exciting Polish cultural events worldwide, Culture.pl is the most comprehensive source of knowledge about Polish culture. In addition to event listings for Poland and beyond, it boasts a wealth of artist bios, reviews, essays, and profiles of cultural institutions. A special section dedicated to Polish design includes information about the latest trends, works, and projects. Culture.pl is operated by the Adam Mickiewicz Institute, which aims to strengthen Polish cultural impact and benefit international cultural exchange. Culture.pl recently brought NASZ, an exhibit of Polish art and design, to WantedDesign NYC for its US debut.

www.culture.pl

Coverings

Ceramics of Italy_Strada Dinamica-001

Coverings is the largest and most important ceramic tile and natural stone trade fair and expo in the United States. It features exhibitors from more than 35 countries and is the stage for introducing some of the most innovative tile and stone products in the world. Every year, Novità Communications works with Confindustria Ceramica (the Italian Association of Ceramics) to organize and promote the Ceramics of Italy Pavilion, which contains a 3,000 square-foot central stand and over 50 exhibits from Italy’s leading tile manufacturers.

www.coverings.com

Cersaie

Cersaie

Cersaie is the world’s premier exhibition of ceramic tile and bathroom furnishings in Bologna, Italy. Organized by Edi.Cer SpA and promoted by Confindustria Ceramica in collaboration with BolognaFiere, the show attracts nearly 1,000 exhibitors from over 30 countries and over 75,000 visitors each year. It also features a robust conference program, “Building, Dwelling, Thinking,” for which hundreds of prominent speakers including Renzo Piano, Shigeru Ban, and Patricia Urquiola have taken the stage.

www.cersaie.it

Ceramics of Italy

Ceramics of Italy

Ceramics of Italy is the institutional brand name for the Italian ceramics sector, which for 40 years has been representing and promoting Italian ceramic companies worldwide. It is a trademark for manufacturers of ceramic tiles, sanitaryware and tableware that are members of Confindustria Ceramica (the Italian Association of Ceramics). Only products bearing this logo come with the Made-in-Italy promise of exceptional quality, innovative design, unparalleled technical performance, decades of groundbreaking R&D, and production methods that are deeply respectful of the environment.

www.ceramica.info

Architecture & Design Film Festival

Architecture & Film Festival

Founded in 2009 by architect Kyle Bergman, the Architecture & Design Film Festival celebrates the creative spirit that drives architecture and design. Through a curated selection of films, events, and panel discussions, ADFF creates an opportunity to educate, entertain, and engage all types of people who are excited about architecture and design. It has grown into one of the largest film festivals devoted to the subject with annual festivals throughout the U.S. and Canada and satellite events around the world.

www.adfilmfest.com

 

AD Design Show

A four-day event held at Pier 94 in New York City, the Architectural Digest Home Design Show is one of America’ s premiere furniture shows for the trade and consumers. With more than 300 exhibitors, the show features the latest furniture, accessories, lighting, art, kitchen, bath, and building products from all over the world. In addition to the robust exhibitor listing, the show includes seminars presented by The New York Times as well as speeches and presentations from design industry experts.

www.archdigesthomeshow.com

What they say about us

Cactus

—Noah Waxman, Founder

It has been a total pleasure working with Novità. The level of commitment is always clear and the creativity they bring to the job is always appreciated. Perhaps most of all, at the end of the day PR needs to also have ROI, and we can now say without question that Novità’ s efforts have brought us new business.

Marrimor Objects

—Lauren Bugliarisi, Creative Director

The pandemic took our launch plans by total surprise and left us feeling lost as to how to proceed. Danielle, Chris and the team made a plan of action for us that allowed us to launch the business and get our name out there and get us all the reception we would have received doing so through trade shows (and maybe even more!). Novità turned a challenge for us into a win and we are so grateful.

I am always so impressed with the level of thought and hard work that goes into the team’s approach about Social Media. Matthew is so patient and goes the extra mile to explain why we make certain decisions and walks us through the analytics. I never could have grown our following the way he has on my own! Novità make us look so pro!

Merchandise Mart Properties, Inc.

—Susan McCullough, Senior Vice President, Tradeshows

Over the years, Novità has continued to raise their bar on deliverables. Their relationship with trade and consumer press continues to add tangible results to our PR strategy. Their ideation and creative thinking has resulted in great press features, exciting buzz, and has made all of our show’s clients very happy. Their team is smart, engaging, and they seem to know everyone.

Confindustria Ceramica

—Luciano Galassini, Deputy Managing Director

After so many years of cooperation on many different events, I can say that Chris Abbate and her team not only helped us to reach our objectives, but in doing so, they conveyed the pleasure of working. Novità puts passion, humanity, and skill in pursuing the clients’ goals.

Taffy Event Strategies

—Elena Grant, Vice President, Marketing

Working with Novità has truly been a pleasure. Chris, Kristin and Danielle and the whole team I have worked with have great insight, dedication and work diligently to deliver expected results and then some. Their strategic ideas have continually pushed us to elevate our campaigns and increase the overall success of Coverings.

Italian Trade Commission

—Laura Del Vecchio, Deputy Trade Commissioner

We have collaborated with Novità Communications on various projects and the experience has always been a pleasure. The team is knowledgeable, hardworking, enthusiastic, creative, and always committed to achieving the best results.

Team

Christine Abbate

President

Prior to founding Novità in 1996, Christine was Marketing Director for the Italian Trade Commission Tile Center. A strategic thinker and consummate connector, she has extensive experience in PR, marketing, trade show/event planning, social media and design competition management. She co-founded Brooklyn Designs, Design Calendar, Design Stands Together, is a board trustee for DIFFA, a NKBA Global Connect Advisor, sits on the Advisory Committee of NYCxDESIGN, and regularly speaks on design media and marketing for ASID and other industry organizations.

Prior to founding Novità in 1996, Christine was Marketing Director for the Italian Trade Commission Tile Center. A consummate connector, she has extensive experience in PR, marketing, trade show/event planning, social media and design competition management.

Danielle McWilliams

Executive Vice President

Danielle is an Executive Vice President at Novità Communications with over 16 years of experience in public relations and communications. She loves the fast-paced, creative and collaborative environment that comes with working at an agency. She believes in a personalized and strategic approach and the importance of building a trusting relationship with her clients, colleagues and peers. She serves on various marketing and PR committees including the New York Metro Chapter of ASID and DIFFA. A team-leader and hard-working mother of two young girls, she works hard to empower and inspire her home and work family.

Danielle is an Executive Vice President at Novità with over 16 years of experience in public relations and communications. She loves the fast-paced, creative and collaborative environment. She serves on various marketing and PR committees including the New York Metro Chapter of ASID and DIFFA. A team-leader and hard-working mother of two young girls, she works hard to empower and inspire her home and work family.

Barbara Musso

Managing Director of Novità Italia

Barbara Musso is the Founder and Managing Director of Novità Italia. She started her collaboration with Novità Communications 22 years ago. Her skills in Communication and Brand Strategy and her education in Design and Technology, along with her authentic commitment to responsible design, allows her to manage the most diverse and original projects and to develop new concepts, formats, and collaborations with designers and brands. Her expertise and passion for storytelling make Barbara the ideal consultant and editor for crafting the most appropriate and effective tone of voice for corporate blogs and memorable brand stories.

Barbara Musso is the Founder and Managing Director of Novità Italia. She started her collaboration with Novità Communications 22 years ago. Her skills in Communication and Brand Strategy and her education in Design and Technology, along with her authentic commitment to responsible design, allows her to manage the most diverse and original projects and to develop new concepts, formats, and collaborations with designers and brands.  

Kristin Coleman

Senior Vice President

Kristin is Senior Vice President at Novità with over 12 years of experience in design marketing and public relations. In this role, she leads multiple accounts including Ceramics of Italy, serving as the agency’s resident tile expert and trend watcher and leading on initiatives spanning content creation, design competition management, media planning, social media marketing and communication strategy. She is a frequent contributor to tile and design industry magazines and pens the bi-annual Ceramics of Italy tile trend report. She is on the Marketing Committee for Coverings and is a member of AIANY and Female Design Council.

Kristin is Senior Vice President at Novità with over 12 years of experience in design marketing and public relations. In this role, she leads multiple accounts including Ceramics of Italy, serving as the agency’s resident tile expert and trend watcher. She is on the Marketing Committee for Coverings and is a member of AIANY and Female Design Council.

Joseph Cephas

Senior Vice President

Joseph is a seasoned public relations, marketing, and branding leader. He previously served as Vice President, Communications & Brand Experience for ASID, where he developed and implemented successful integrated strategic communications plans that advanced the association’s brand identity, broadened awareness of its programs and priorities, and increased visibility of its programs across key stakeholder audiences. Joseph holds a Master’s and Bachelor’s degree in Communications & Media Studies from Edinboro University of Pennsylvania.

Joseph is a seasoned public relations, marketing, and branding leader. He previously served as Vice President, Communications & Brand Experience for ASID, where he developed and implemented successful integrated strategic communications plans that advanced ASID’s brand identity and increased visibility across key stakeholder audiences. Joseph holds a Master’s and Bachelor’s degree in Communications & Media Studies from Edinboro University of Pennsylvania.

Alexandra Zwicky

Vice President

A native New Yorker, Alexandra has been with Novità since 2008. She enjoys working with global luxury brands, and is an excellent writer. She brings a thoughtful, strategic approach to her work across the Architectural Digest Design Show, True Residential, Daun Curry and NeoCon accounts. A graduate of Villanova University, she is an excellent writer with outstanding organizational, interpersonal, and project management skills. Alexandra is a detail-oriented creative thinker, taking on every task with a careful, strategic approach. With previous PR experience in Paris and with fashion houses in NYC, she enjoys working with international luxury brands and appreciates design, fashion and travel. She also enjoys watching old movies, sailing, going out to dinner, and running, but not necessarily in that order.

A native New Yorker, Alexandra has been with Novità since 2008. She enjoys working with global luxury brands, and is an excellent writer. She brings a thoughtful, strategic approach to her work across the Architectural Digest Design Show, True Residential, Daun Curry and NeoCon accounts.

Sarah Claypool

Director of Special Projects

A visionary change agent with an entrepreneurial spirit and love for yoga, Sarah is passionate about building brands and shaping new and healthier ways of working.  Leveraging her diverse background in broadcasting, interior design, PR, marketing and motherhood, she brings over 20 years experience promoting global brands with a focus on innovation, sustainability, well-being and culture.

A visionary change agent with an entrepreneurial spirit and love for yoga, Sarah is passionate about building brands and shaping new and healthier ways of working.  Leveraging her diverse background in broadcasting, interior design, PR, marketing and motherhood, she brings over 20 years experience promoting global brands with a focus on innovation, sustainability, well-being and culture.

Angela Staten

Director of Integrated Marketing Partnerships

Angela is a strategic and passionate marketer who loves the evolving digital marketing world. She enjoys partnering with brands to create integrated marketing plans and campaigns. Angela brings over 18 years of versatile marketing experience with an emphasis in digital marketing, as well as extensive experience working with domestic and global brands in the design and home improvement industry.

Angela is a strategic and passionate marketer who loves the evolving digital marketing world. She enjoys partnering with brands to create integrated marketing plans and campaigns. Angela brings over 18 years of versatile marketing experience with an emphasis in digital marketing, as well as extensive experience working with domestic and global brands in the design and home improvement industry.

Rosalind Batheja

Director of Operations and New Business

After spending her childhood in South Africa, Rosalind moved to London where she began her career in PR and Marketing. With a love of travel and experiences across a diverse range of creative industries such as fashion and sports broadcasting at Sky, she moved to NYC, where she brings to Novità over 10 years worth of experience in PR and Marketing strategy and implementation.

After spending her childhood in South Africa, Rosalind moved to London where she began her career in PR and Marketing. With a love of travel and experiences across a diverse range of creative industries such as fashion and sports broadcasting at Sky, she moved to NYC, where she brings to Novità over 10 years worth of experience in PR and Marketing strategy and implementation.

Lucy Mathias

Account Director

A Virginia native, Lucy began her career in the arts and entertainment industry. She has a working background in media and public relations, and brings her detail-oriented project management, love of the written word and strategic thinking to the team. Lucy is a founding member of DIFFA Plus, the young professionals offshoot of DIFFA, and she keeps her passion for music alive outside of the office as a board member of the Young New Yorkers’ Chorus and the New York Choral Consortium.

A Virginia native, Lucy began her career in the arts and entertainment industry. She has a background in media and public relations, and brings her detail-oriented project management, love of the written word and strategic thinking to the team. Lucy is a founding member of DIFFA Plus, and she keeps her passion for music alive outside of the office as a board member of the Young New Yorkers’ Chorus and the New York Choral Consortium.

Katie Bone

Account Director

With experience working in both the New York and London design communities, Katie brings a breadth of valuable experience to Novità. Since joining Novità in 2015, she has supported a variety of clients with a focus on commercial and residential products, events, installations and non-profit fundraising. She is passionate about design as a tool for social and environmental good and leads the Design Stands Together equity, anti-racism and sustainability initiatives. She has a BA in interior design and a Master of Arts in publishing from the University of the Arts London. Her writing skills, cultural perspective, and extensive experience make her a strong component of the Novità team.

With experience working in both the New York and London design communities, Katie brings a breadth of valuable experience to Novità. She is passionate about design as a tool for social and environmental good and leads the Design Stands Together equity, anti-racism and sustainability initiatives. She has a BA in interior design and a Master of Arts in publishing from the University of the Arts London. 

Nicole Haddad

Account Director

A Texas native, Nicole spent over 15 years working as a print, digital, and social media editor at luxury shelter magazines prior to joining Novità in 2018. She brings a cultivated editorial eye to her work and a deep love and understanding of interior design, architecture, writing, travel, art, and culture to Novita. She is a regular speaker on digital design panels and continues to freelance for various shelter and culture magazines. She has a double BA from UT Austin and a Masters from Pace.

A Texas native, Nicole spent over 15 years working as a print, digital, and social media editor at luxury shelter magazines prior to joining Novità in 2018. She brings a cultivated editorial eye to her work and a deep love and understanding of interior design, architecture, writing, travel, art, and culture to Novita. She has a double BA from UT Austin and a Masters from Pace.  

Katherine Smythe

Associate Account Director

Since joining Novitá in 2016, Katherine has worked with a range of clients including industry leaders, design-focused non profits and cool creators. With strong writing skills and a perceptive eye for trends, she loves finding creative ways to share client stories. Katherine takes pride in crafting timely and targeted pitches that earn valuable media placements. She has a BA in English from Colby College with relevant coursework in art history and photography. She also studied abroad at University College London and spent her undergrad years gaining experience in non-profit communications. On weekends you can find Katherine trying new restaurants, running in Central Park and (slowly) decorating her apartment, one project at a time.

Since joining Novitá in 2016, Katherine has worked with a range of clients including industry leaders, design-focused non profits and cool creators. She has a BA in English from Colby College with relevant coursework in art history and photography. She also studied abroad at University College London and spent her undergrad years gaining experience in non-profit communications.

Emma Reuland

Senior Account Executive

Emma joined after 2.5 years at Interior Design, as a Junior Market Editor & Assistant to Editor in Chief, Cindy Allen, where she cultivated deep relationships with a wide net of designers and developed strong editorial skills, experience in award show planning and an insider media mentality, learning from the fast-paced, ever-changing environment. At Novità she’s worked on accounts such as NeoCon, Ceramics of Italy, Society Limonta, True Residential Brooklyn Designs, Carl Hansen & Stickbulb.

Emma joined after 2.5 years at Interior Design, as a Junior Market Editor & Assistant to Editor in Chief, Cindy Allen, where she cultivated deep relationships with a wide net of designers and developed strong editorial skills, experience in award show planning and an insider media mentality, learning from the fast-paced, ever-changing environment.

Avery Schroeder

Senior Account Executive

Avery joined Novità after completing her MA in Decorative Arts, Design History, and Material Culture from the Bard Graduate Center in New York. Avery received her BA in Art History from Barnard College at Columbia University and spent her undergrad summers interning for a host of A+D outlets in Manhattan; she has also worked on projects for The Metropolitan Museum of Art, The Morgan Library, and Waddesdon Manor, a National Trust Property in the UK.

Avery joined Novità after completing her MA in Decorative Arts, Design History, and Material Culture from the Bard Graduate Center in New York. Avery received her BA in Art History from Barnard College at Columbia University and spent her undergrad summers interning for a host of A+D outlets in Manhattan; she has also worked on projects for The Metropolitan Museum of Art, The Morgan Library, and Waddesdon Manor, a National Trust Property in the UK.

Abby Perham

Account Executive

A creative and thoughtful storyteller, Abby is driven to amplify brand voices in authentic and measurable ways. Since joining Novità in 2017, she has leveraged her background in film, writing, and photography to coordinate effective marketing and communications strategies and craft engaging content for clients – including press releases, editorial contributions, web copy and social media campaigns.

A creative and thoughtful storyteller, Abby is driven to amplify brand voices in authentic and measurable ways. Since joining Novità in 2017, she has leveraged her background in film, writing, and photography to coordinate effective marketing and communications strategies and craft engaging content for clients - including press releases, editorial contributions, web copy and social media campaigns. 

Caroline Busch

Account Executive

Caroline graduated from Pepperdine University in 2018 with a Bachelor’s degree in Public Relations and a focus in Art History. Her passion for art and design stems from her travels abroad, and she brings that sense of curiosity and adventure to her work. Caroline is a strong writer and a proponent of the Oxford comma, and she loves using these skills to craft compelling stories for a diverse set of clients.

Caroline graduated from Pepperdine University in 2018 with a Bachelor’s degree in Public Relations and a focus in Art History. Her passion for art and design stems from her travels abroad, and she brings that sense of curiosity and adventure to her work. Caroline is a strong writer and a proponent of the Oxford comma, and she loves using these skills to craft compelling stories for a diverse set of clients.

Bianca Buecklers

Account Executive

Bianca is a fluent German speaker who loves the design and architecture world. She is a motivated and inspired worker able to attack any problem through a strategic and analytical lens. A graduate of Lafayette with a focus on English and International Relations, she is a great communicator who loves telling stories. She joins Novità after completing a highly successful internship across the company.

Bianca is a fluent German speaker who loves the design and architecture world. She is a motivated and inspired worker able to attack any problem through a strategic and analytical lens. A graduate of Lafayette with a focus on English and International Relations, she is a great communicator who loves telling stories. She joins Novità after completing a highly successful internship across the company.

Neal Irby

Junior Account Executive

Neal graduated from the University of Georgia with a Bachelor’s degree in Consumer Journalism. Growing up in a creative family, Neal has always had a love and passion for design. She is an avid foodie, loves to travel and joins the Novità team after a successful internship across the company.

Neal graduated from the University of Georgia with a Bachelor's degree in Consumer Journalism. Growing up in a creative family, Neal has always had a love and passion for design. She is an avid foodie, loves to travel and joins the Novità team after a successful internship across the company. 

Nicole Rodriguez

Junior Account Executive

Ambitious and curious, Nicole aims to bring a unique sense of expression and story-telling to the table. Graduating from Howard University with a Bachelor’s degree in Public Relations, with the experience of several internships, she thrives in areas surrounding written communications and traditional PR, social media curation and creativity as a whole.

Ambitious and curious, Nicole aims to bring a unique sense of expression and story-telling to the table. Graduating from Howard University with a Bachelor's degree in Public Relations, with the experience of several internships, she thrives in areas surrounding written communications and traditional PR, social media curation and creativity as a whole.

Matthew Krull

Social Media Strategist

A Seattle native and recent NYU Tisch graduate, Matthew joined Novità in 2019 as Social Media Strategist. As an Influencer he has a deep understanding of the social media playing field, and has experience consulting with brands on their social media strategies including assisting in the management of audience engagement, promotion, and Influencer placement. He brings with him a unique creative outlook and four + years of social media know-how.

A Seattle native and recent NYU Tisch graduate, Matthew joined Novità in 2019 as Social Media Strategist. As an Influencer he has a deep understanding of the social media playing field, and has experience consulting with brands on their social media strategies including assisting in the management of audience engagement, promotion, and Influencer placement. He brings with him a unique creative outlook and four + years of social media know-how.

We Like

  • Mid-Century ModernNeoclassical
  • MonochromePattern Mixing
  • ZumbaYoga
  • MuseumArchitecture Walks
  • CityCountryside
  • PaintWallpaper
  • WimbledonWorld Series
  • DesktopLaptop
  • Aperol SpritzMargarita
  • FiresidePoolside
  • Entertaining InGoing Out
  • FictionNon-Fiction
  • AtlanticPacific
  • Classic FilmsContemporary Documentaries
  • Carry OnChecked Bag
  • Jeff KoonsOlafur Eliasson
  • PizzaSushi
  • IG StoriesIG Feed
  • HelveticaBodoni
  • Night OwlEarly Bird

Network

We are headquartered in two important global hubs: Tribeca, New York City and a sister agency in Milan, Italy and have satellite offices in the South, New England, MidWest and West Coast and agency partners around the globe.

Privacy Policy • 25 May 2018


Please find Due Torre Corp. DBA Novità Communications (Novità Communications) Privacy Notice below.

If you receive Novità Communications emails, newsletters and/or invitations to our events or our clients events, it means that you have shared your contact information with us, either by having met a member of our team in person and asked to be kept up-to-date with our news, attended an event which Novità Communications organized or by being a client of Novità Communications. Please rest assured that we treat your data responsibly and securely. Here is an overview of the reasons for why we hold your data.

1. Source of data — We received your details when you registered to attend one of our events, or left your contact details with one of our team. Purpose for processing of data — As a company marketing our design clients products and services, and by creating events for the design world, we process your data via our private company account on a mail-marketing service to pursue our legitimate business interests: for example, we keep you up-to-date with our clients press releases and events.

2. Right to withdraw — If we process your information for reasons other than stated above, we will obtain your consent. You have the right to withdraw your consent at any time by editing your preferences, and we will confirm this when we ask for your consent.

4. The sort of information we will hold about you — We only hold the information that you have given to us. This normally includes your name and email address and also sometimes your company name, postal address and telephone number.

5. Your data is needed — Your data is needed to enable Novità Communications to continue its work of representing its design clients and communicating well-researched news and events around design.

6. Automated decision-making — We do not use automated decision-making.

7. Data Retention Period — We will hold your data for as long as legitimately necessary given the type of data, or until you withdraw your consent for us to hold it.

8. Recipients/categories of recipient of data — We use a third-party mail-marketing service to send out our newsletters and invites, but this is processed via our own secure and private account with that service. The only reason for doing this is to allow us to send you the news and event information that you have requested.

9. Individual rights — You have the right to request access to or erasure of your personal data at any time by emailing us at info@novitapr.com.

If you have any concerns as to how your data is processed, please contact our team on that same email. Thank you for your support and interest in Novità Communications.