Novità is a marketing and communications agency devoted to the design and architecture community. We are creative connectors, strategists, and activators—and we love what we do.

About

At Novità, our passion for design and architecture drives the work that we do.

Since 1996, we have helped a select group of design companies address their marketing and media relations needs.

More than just PR is our abiding principle. While our strong relationships with editors at leading digital and print outlets allow us to excel at traditional public relations, we offer a full range of marketing and social media services through our New York and Milan offices. We are known for our creative energy, our proactive yet personal approach, and for bringing products and projects we truly believe in to the attention of designers, editors, influencers, and consumers.

Our clients are both large and small, established and startup, international and domestic, but they all share our love of design and our commitment to sustainability. They are manufacturers, designers, architects, cultural institutions, associations, and trade shows. We strive to be an integral part of their business success, and relish this kind of dynamic partnership.

  • PR & Marketing

    • Media & Influencer Relations
    • Press Material Production
    • Strategic Planning
    • Advertising Strategy
    • Media Buying—Print & Digital
    • Industry Sponsorships
    • Association & Charity Partnerships
    • Broadcast Media Outreach
    • Product & Brand Development
    • Art Direction & Branding
    • Sustainability Strategy
    • Collateral Material Production
    • Email Newsletters
    • Blog Content
    • Website Design, Development & Content Strategy
    • Design Competition Development & Management
    • Online Product Library Management
  • Events

    • Press, Blogger, A&D, Showroom Events
    • International & Domestic Press Tours
    • Press Conferences
    • Trade Show, Pavilion & Booth Development & Management
    • Media & Designer/Architect Events
    • Showroom Events
    • Blogger Events
    • Seminars & CEUs
    • Association Events
    • Round Tables & Panel Discussions
    • Focus Groups
  • Social Media

    • Strategy, Management, Monitoring & Reporting
    • Competition & Contest Development
    • Visuals, Graphics & Programming
    • Trend Reporting

    Novità Italia

    • Press Outreach
    • Influencer Contact Assistance
    • Media & Designer Events
    • Saloni Tours, Exhibitions, Partnerships

Media Reach

Novità has built strong relationships at leading print, online, and broadcast outlets covering Design, Architecture, Lifestyle, and Sustainability, such as…

  • Abitare
  • Apartment Therapy
  • Archinect
  • Architect
  • Architects + Artisans
  • Architectural Digest
  • Architectural Products
  • Architectural Record
  • Architizer
  • Azure
  • Bloomberg Businessweek
  • Boutique Design
  • Bustler
  • Canadian Architect
  • Canadian Interiors
  • Chicago Tribune
  • Co.Design
  • Contract
  • Cool Hunting
  • Core77
  • Cottages & Gardens
  • Departures
  • Design Bureau
  • Design Milk
  • Design*Sponge
  • designboom
  • Details
  • Dezeen
  • Domino
  • Dwell
  • Editor at Large
  • Elle Decor
  • Fast Company
  • Financial Times
  • Frame
  • Gizmodo
  • HGTV
  • Hospitality Design
  • House Beautiful
  • Huffington Post
  • Inhabitat
  • Intérieurs
  • Interior Design
  • Interiors
  • Interiors & Sources
  • Interni
  • KCRW – DNA
  • Lonny
  • Los Angeles Times
  • Luxe
  • Metropolis
  • Moco Loco
  • Modern Luxury
  • Monocle
  • New York Magazine
  • New York Observer
  • New York Post
  • New York Spaces
  • NPR
  • NY1
  • NY Daily News
  • Ottagano
  • Otto / 3rings
  • Qualified Remodler
  • Remodeling
  • Remodelista
  • Residential Architect
  • Robb Report
  • Rue
  • San Francisco Chronicle
  • Surface
  • T Magazine
  • The Architect’s Newspaper
  • The New York Times
  • Treehugger
  • USA Today
  • Veranda
  • Wall Street Journal
  • Wallpaper*
  • Washington Post
  • and many more…

Clients

Spazio Primario

Francesco & Virginia_01

Spazio Primario (meaning “primary space”) is a New York based interdisciplinary design practice led by founding partners Francesco Breganze and Virginia Valentini. They use design to improve the material realm of everyday life, from a single fixture to an entire space. Inspired by the dynamism of modern Italian design culture, they work across the categories of interiors, buildings, and products. Sensitive to context, they value both history and innovation.

spazioprimario.com

Pangea Maps

Screen Shot 2017-05-19 at 2.50.40 PM

Pangea Maps was born out of a love for the water, with an aim to capture the vastness and beauty below the water’s surface. Using bathymetric data, Pangea’s 3D maps depict the contours of the ocean floor and reveal those treasured spots where we can surf, dive, swim, sail and play.

“Pangea” was the first supercontinent which, over 300 million years, broke up into the 7 continents we know today. It is the coastlines of these continents that form our saltwater playground and inspire Pangea’s ever-growing line of maps.

Pangea is passionate about protecting the world’s oceans and coastlines. It encourages people to connect with their environment by appreciating it from a whole new perspective.

www.pangeamaps.com

Capital One

oplusa-caponelabs_2978

Capital One aims to redefine the way people interact with money by bringing ingenuity, simplicity, and humanity back into banking.

www.capitalone.com

Gaspare Asaro

Gaspare-2

Gaspare Asaro-Italian Modern is a luxury mid-century design gallery based out of New York City. Co-owned by Gaspare Asaro and his son, Vittorio, the gallery features an ever-changing collection of lighting, furniture, and art from the most distinguished mid -century modern Italian designers. New to the collection is a contemporary series, Gaspare Asaro Studio, which boasts limited edition pieces designed both in house by the Gaspare Asaro team and by fellow Italian artists. All pieces in the Gaspare Asaro Studio are handmade in Italy.

www.gaspareasaro.com

ASID National

ASID-HQ-DC-2016-48

Founded in 1975, The American Society of Interior Designers (ASID) is the oldest and largest organization that supports the interior design industry. ASID offers membership for designers at every career stage, including students, manufacturers and suppliers of design products. ASID also provides various ongoing learning programs, research and scholarship initiatives, and design publications for the community.

www.asid.org

Salone del Mobile Milano

 

Salone del Mobile Milano

Salone Internazionale del Mobile.Milano (Milan’s International Furniture Fair) is one of the most anticipated annual design events in the world. It was founded in 1961 as a vehicle for promoting Italian furniture and furnishings exports and has since grown to attract over 300,000 trade visitors and more than 1,300 manufacturers from around the globe every year. The week-long main fair is accompanied by biennial events like EuroLuce and SaloneUficio, as well as SaloneSatellite curated by renowned international artists, young designers and architects, merging business and culture.

www.salonemilano.it

Stickbulb

Stickbulb_Double Boom

Stickbulb was co-founded in 2012 by Yale School of Architecture graduates Russell Greenberg and Christopher Beardsley as a way to combine their mutual love of architecture, modular systems, and sustainable manufacturing. Designed by RUX, Stickbulb LED fixtures are handcrafted in New York City from sleek wooden beams using reclaimed materials sourced from locally demolished buildings and sustainably managed forests. Stickbulb products range from small desk lamps to room-filling custom installations and can be found in a growing list of international showrooms.

www.stickbulb.com

IDLNY

Founded in 1984, IDLNY is the coalition for New York State interior designers. Their mission is to inform and educate the New York legislative and regulatory bodies, interior designers and consumers about the issues facing the interior design profession. IDLNY also continually monitors legislation that could affect the practice of interior design and serves as a representative coalition for this process.

www.idlny.org

Federlegno Arredo

Based in Milan, FederlegnoArredo is the heart of the Italian wood and furniture sector. Since 1945, they’ve supported the growth of companies and are ambassadors of the Italian taste of living worldwide. Their business plan promotes a strong initiative to develop new business opportunities and the ability to respond to the changing market.

www.federlegnoarredo.it/

HBF Textiles

HBF Main Image

HBF Textiles gives dimension to the lives and spaces of users, designers, and communities through the essential qualities of fabric. They reveal the hand of the maker and the intentionality of design in everything they make. HBF Textiles’ expertise comes from understanding the inherent qualities of fabric — sourcing, dyeing, weft and weave, to the warp of the thread — creating considered applications that are versatile and beautiful. Weaving textiles together with manufacturing and production, HBF Textiles are part of a two-hundred year old legacy of textile manufacturing within North Carolina. And with like minded organizations and collaborators, locally and globally, they explore together what the possibilities of fabric can be.

www.hbf.com

DIFFA

Design Industries Foundation Fighting AIDS (DIFFA) 17th Annual Dining By Design New York Gala

DIFFA, Design Industries Foundation Fighting AIDS, raises awareness and grants funds to organizations that fight HIV/AIDS by providing treatment and direct care services for people living with or impacted by the disease, offering preventative education programs targeted to populations at risk of infection, or supporting public policy initiatives. DIFFA is one of the largest funders of HIV/AIDS service and education programs in the United States, mobilizing the immense resources and creativity of the design community. Since its founding in 1984, DIFFA has emerged from a grassroots organization into a national foundation based in New York City with chapters and community partners across the country that, working together, have provided more than $41 million to hundreds of HIV/AIDS organizations nationwide.

www.diffa.org

AJ Madison

AJ Madison Main

Founded in 2001, AJ Madison is recognized as the industry’s foremost appliance authority, offering an unrivalled selection of top rated appliances for kitchen projects of any size. AJ Madison’s appliance showroom roster features 60 of the very best brands on the market – including Bosch, Dacor, Electrolux, Gaggenau, GE, Liebherr, LG, Miele, Samsung, Sub Zero, Thermador, Viking and Wolf.

www.ajmadison.com

HBF

HBF_Conexus_13

HBF reveals the intentionality of design in everything they make through attention to detail and impeccable service. Their expertise comes from understanding how furniture creates relationships between people, environments, and objects — a holistic perspective for living and working. Part of a two-hundred year legacy of furniture manufacturing within North Carolina, HBF produces many of its products locally in Hickory N.C. HBF is recognized for its innovative design and craftsmanship; they collaborate with leading designers to produce furniture with an emphasis on craft, comfort and sustainability.

www.hbf.com

Humanscale

Humanscale

Humanscale is the premier designer and manufacturer of ergonomic products that promote health and comfort in the workplace and beyond. Proving that the best designs are based on purpose and function, Humanscale’s innovative line of self-adjusting seating, sit/stand desks, monitor arms, and task lighting supports the human body and promotes an active lifestyle. As part of this mission to support and inspire movement, Humanscale has integrated technology with expert ergonomic design, creating the intelligent workspace.

Humanscale works with the world’s best industrial designers and engineers, solving functional problems as simply and elegantly as possible. Performance, simplicity, and longevity are at the core of Humanscale’s design principles. Humanscale strives for a net-positive impact by minimizing consumption of the Earth’s limited resources and promotes environmental sustainability through its work with the WWF and the U.N. Global Compact. Achieving more with less, Humanscale products have been honored with numerous prestigious awards and have featured in museums such as The Museum of Modern Art and the Cooper Hewitt Smithsonian Design Museum.

www.humanscale.com

BKLYN DESIGNS / Brooklyn Chamber of Commerce

BKLYN DESIGNS_Layered Fragments

Founded in 2003 by the Brooklyn Chamber of Commerce, BKLYN DESIGNS was one of the first design fairs to shine a spotlight on the creative economy in Brooklyn, and helped put Brooklyn creatives on the map. During the three-day show, designers, architects, artists, builders, developers, store buyers, industry influencers, urban planners, and design-savvy consumers come together to celebrate the borough’s rich design heritage, iconic style, and bustling creative community. In addition to an exciting array of products, the show offers a diverse conference program, delicious pickings from Brooklyn food vendors, and family-friendly programming.

www.bklyndesigns.com

Royal Botania

Royal Botania

A Belgian manufacturer of finely-crafted, contemporary outdoor furniture, Royal Botania is known for their unique combination of ergonomic design, engineering and aesthetics. Founded in 1992 by engineers Kris Van Puyvelde and Frank Boschman, Royal Botania has earned an international reputation for technical ingenuity and design originality. The brand’s chairs and loungers offer the maximum in spinal support and comfort, and all furniture is produced using high-quality, weather-resistant materials like premium teak, marine-grade stainless steel and powder-coated aluminum. In addition to its outdoor furniture lines, Royal Botania also has a collection of outdoor lighting.

www.royalbotania.com

NeoCon East

NeoCon East

Held every year in Baltimore, NeoCon East is the premier design exposition and conference for commercial interiors on the East Coast. The sister show to NeoCon, it features hundreds of premium brands covering a range of sectors, including corporate, government, hospitality, healthcare, institutional, and retail interiors. From product launches to an educational program that includes a multitude of CEU-accredited seminars and special events led by top industry professionals, NeoCon East is not to be missed.

www.neoconeast.com

NeoCon

Held at the historic Merchandise Mart building in Chicago, NeoCon® is North America’s largest design exposition and conference for commercial interiors, annually attended by over 40,000 architecture and design professionals. NeoCon debuted in 1969. Today, with over 1 million square feet of showroom and exhibition spaces, NeoCon is now considered the largest trade show of its kind in North America. With over three days of nonstop resources including access to the latest and most innovative products and a vast array of educational and networking opportunities, NeoCon is the single most important industry event of the year and a one-stop destination.

www.neocon.com

Merchandise Mart

Merchandise Mart Properties, Inc., a division of Vornado Realty Trust, is a leading owner and operator of integrated showroom and office buildings and trade show facilities, bringing buyers and sellers together through market events, trade and consumer shows, and conferences each year. Its headquarters is located in the landmark Merchandise Mart building, the world’s largest commercial building and wholesale design center, and one of Chicago’s premier international business locations.

www.merchandisemartproperties.com

Italian Trade Commission

Italian Trade Commission

The Italian Trade Agency is the governmental association that promotes trade and business opportunities between Italy and foreign markets. For decades, the Italian Tile Center at the Italian Trade Agency in New York has worked in close collaboration with Confindustria Ceramica (The Association of Italian Ceramics) to promote Italian ceramic tiles to architects, designers, and distributors through a variety of activities and services, which range from seminars to participation in trade shows as well as a frequented database of Italian tile manufacturers and the US and Canadian dealers that carry their products.

www.italytile.com

Hansgrohe

Hansgrohe

Founded in 1901 by Hans Grohe in the Black Forest of Germany, Hansgrohe is the premium brand for bathroom and kitchen fittings, and a market leader in showers and shower systems. The company manufactures and assembles many of its Hansgrohe-branded products for North America, as well as for several emerging markets overseas, at its US headquarters in Alpharetta, Georgia. Regarded as one of the leading innovators in technology and design, its inventions include the adjustable wallbar, multiple-spray handshowers and showerheads, and a number of water-saving technologies. Internationally, it serves customers in over 130 countries through 42 subsidiaries and branches.

www.hansgrohe-usa.com

Ernest

D’Apostrophe Design

Founded by Belgian-born, NYC-based architect Francis D’Haene, Ernest offers high quality European products for architects, interior designers, and commercial purchasers. The trade showroom represents a list of high-end manufacturers whose products fit nearly any project. Ernest carries both outdoor and indoor solutions in vertical markets such as Contract/Hospitality and Residential. Brands include Belgian outdoor furniture specialist Royal Botania, ventilation concept manufacturer Renson, designer office systems producer Bulo, multifunctional furnishings brand Wildspirit, Italian furniture company Pedrali, luxury carpet design house Limited Edition, and architectural lighting brand Delta Light, among others.

www.dapostrophe.net

Duravit

Duravit

Founded in 1817 in the heart of Germany’s Black Forest, Duravit is a leading supplier of sanitary ceramics, bathroom furniture, whirl tubs, accessories, and wellness ideas. Duravit operates in 60 countries and collaborates with renowned designers such as Philippe Starck, Phoenix Design, EOOS, Norman Foster, and Sieger Design. The brand is sought after for yielding forward-thinking and award-winning products that bring the bathroom to life. Stateside, Duravit leads its category through an exciting mix of promotions and events, including the Duravit Designer Dream Bath Competition, Duravit Design Week, Klub Duravit, and a biennial trip to the Duravit Black Forest headquarters.

www.duravit.us

Design-Calendar

Design-Calendar

A blog started by Novità in 2004, Design-Calendar shares news and insights on design industry events and launches taking place locally and overseas. In conjunction with the site, the eSPY newsletter builds awareness of key industry events happening around the US and internationally for that month.

www.design-calendar.com

Culture.pl

Culture.pl

Providing information on the most exciting Polish cultural events worldwide, Culture.pl is the most comprehensive source of knowledge about Polish culture. In addition to event listings for Poland and beyond, it boasts a wealth of artist bios, reviews, essays, and profiles of cultural institutions. A special section dedicated to Polish design includes information about the latest trends, works, and projects. Culture.pl is operated by the Adam Mickiewicz Institute, which aims to strengthen Polish cultural impact and benefit international cultural exchange. Culture.pl recently brought NASZ, an exhibit of Polish art and design, to WantedDesign NYC for its US debut.

www.culture.pl

Coverings

Ceramics of Italy_Strada Dinamica-001

Coverings is the largest and most important ceramic tile and natural stone trade fair and expo in the United States. It features exhibitors from more than 35 countries and is the stage for introducing some of the most innovative tile and stone products in the world. Every year, Novità Communications works with Confindustria Ceramica (the Italian Association of Ceramics) to organize and promote the Ceramics of Italy Pavilion, which contains a 3,000 square-foot central stand and over 50 exhibits from Italy’s leading tile manufacturers.

www.coverings.com

 

Cersaie

Cersaie

Cersaie is the world’s premier exhibition of ceramic tile and bathroom furnishings in Bologna, Italy. Organized by Edi.Cer SpA and promoted by Confindustria Ceramica in collaboration with BolognaFiere, the show attracts nearly 1,000 exhibitors from over 30 countries and over 75,000 visitors each year. It also features a robust conference program, “Building, Dwelling, Thinking,” for which hundreds of prominent speakers including Renzo Piano, Shigeru Ban, and Patricia Urquiola have taken the stage.

www.cersaie.it

Ceramics of Italy

Ceramics of Italy

Ceramics of Italy is the institutional brand name for the Italian ceramics sector, which for 40 years has been representing and promoting Italian ceramic companies worldwide. It is a trademark for manufacturers of ceramic tiles, sanitaryware and tableware that are members of Confindustria Ceramica (the Italian Association of Ceramics). Only products bearing this logo come with the Made-in-Italy promise of exceptional quality, innovative design, unparalleled technical performance, decades of groundbreaking R&D, and production methods that are deeply respectful of the environment.

laceramicaitaliana.it

Axor

Axor

Axor, the designer brand of Hansgrohe, is renowned for its supreme quality, innovative design, and partnerships with leading architects, and interior and product designers. The Axor collections offer unique and sustainable solutions to create personalized bathrooms of the highest aesthetic and technological levels. To date, Axor design partners include Ronan and Erwan Bouroullec, Antonio Citterio, Front, Jean-Marie Massaud, Nendo, Phoenix Design, Philippe Starck, and Patricia Urquiola. Axor collections can be found in the Burj Khalifa in Dubai, the Yoo Apartments in New York, the Bulgari Hotels of Milan and Bali, and the Grand Hyatt in Shanghai, to name a few.

www.hansgrohe-usa.com/axor

Architecture & Design Film Festival

Architecture & Film Festival

Founded in 2009 by architect Kyle Bergman, the Architecture & Design Film Festival celebrates the creative spirit that drives architecture and design. Through a curated selection of films, events, and panel discussions, ADFF creates an opportunity to educate, entertain, and engage all types of people who are excited about architecture and design. It has grown into the nation’s largest film festival devoted to the subject with festivals in New York and Los Angeles.

www.adfilmfest.com

 

AD Design Show

AD Home Design Show

A four-day event held at Pier 94 in New York City, the Architectural Digest Home Design Show is one of America’ s premiere furniture shows for the trade and consumers. With more than 300 exhibitors, the show features the latest furniture, accessories, lighting, art, kitchen, bath, and building products from all over the world. In addition to the robust exhibitor listing, the show includes seminars presented by The New York Times as well as speeches and presentations from design industry experts.

www.archdigesthomeshow.com

What they say about us

Arborite

—Mike De Rita, V.P. Sales & Marketing

It is a pleasure to work with Novità. The firm’s skilled team is professional, enthusiastic and tenacious. They are delightful to work with and most importantly, they get results!

Architecture & Design Film Festival

—Laura Cardello, Festival Director

We have been absolutely delighted with the work Novità has done on behalf of the Architecture & Design Film Festival (ADFF). Chris and her talented team do a tremendous job getting ADFF press coverage for its festivals in New York and California, and have impressed us with their willingness to go the extra mile to support us.

Merchandise Mart Properties, Inc.

—Susan McCullough, Senior Vice President, Tradeshows

Over the years, Novità has continued to raise their bar on deliverables. Their relationship with trade and consumer press continues to add tangible results to our PR strategy. Their ideation and creative thinking has resulted in great press features, exciting buzz, and has made all of our show’s clients very happy. Their team is smart, engaging, and they seem to know everyone.

Hansgrohe USA

—Angela Hoggan, Marketing Project Manager

We consider the Novità team members of the extended Hansgrohe family. Their passion, dedication, and commitment to their clients is like no other company we have experienced. Their approach to projects is always thoughtful, innovative, and collaborative. We have seen a significant increase in our brand exposure over the last four years that we have been working together, which has translated into many new opportunities to promote our brands in various industry segments and platforms from VIP events to social media campaigns. We look forward to continuing our journey with Novità as a trusted partner and resource to help us continue to build the company and brands in North America.

Confindustria Ceramica

—Luciano Galassini, Deputy Managing Director

After so many years of cooperation on many different events, I can say that Chris Abbate and her team not only helped us to reach our objectives, but in doing so, they conveyed the pleasure of working. Novità puts passion, humanity, and skill in pursuing the clients’ goals.

Royal Botania

—Thierry Herbert, Principal at D’Apostrophe and Managing Director at Royal Botania

Novità has an amazing team. They are a fresh, positive force in our business, connecting us with influential contacts, promoting us to the press and A&D industry, and coming up with great ideas and executing them well—for example, creating a lounge with our furniture in the middle of NYC’s Meatpacking District, which was a great success. Whether the scope of work is large or small, Novità handles campaigns strategically with energy and ease.

National Trade Productions

—Elena Grant, Vice President, Program Development

Working with Novità for the past 7 years has truly been a pleasure. Chris, Danielle and the whole team I have worked with have great insight, dedication and work diligently to deliver expected results and then some. Their strategic ideas have continually pushed us to elevate our campaigns and increase the overall success of Coverings.

Italian Trade Commission

—Laura Del Vecchio, Deputy Trade Commissioner

We have collaborated with Novità Communications on various projects and the experience has always been a pleasure. The team is knowledgeable, hardworking, enthusiastic, creative, and always committed to achieving the best results.

Team

Christine Abbate

President

Prior to founding Novità in 1996, Christine was Director of Marketing & Promotion for the Italian Trade Commission – Tile Center. Fluent in Italian, she has extensive experience in PR, marketing, trade show/event planning, and design competition management. She loves being a strategic partner to her clients across all of their marketing and product development programs. She lives and breathes design and architecture and has led delegations to many of the world’s top design fairs. A creative connector and consummate networker, Chris has developed Novità into one of the leading PR and marketing agencies serving the design industry. She is currently on the Board of Trustees for DIFFA, the Steering Committee for NYCxDesign, the board committees for Marketing, PR and Conferences for Coverings and the PR Advisory Committee for Plus Pool. She is a member of IFDA and an advisor to IDLNY. Outside the office, she is often shopping flea markets, searching for porcinis in the Dolomites, and making berry pie.

Prior to founding Novità in 1996, Christine was Director of Marketing & Promotion for the Italian Tile Center, Italian Trade Commission. Passionate about products and events, she has extensive experience in PR, marketing, trade show/event planning, and design competition management.

Danielle McWilliams

Senior Vice President

Danielle is a Senior Vice President at Novità Communications with over twelve years of experience in design public relations. She currently leads on the Hansgrohe / Axor, Humanscale, Royal Botania, and Capital One Workplace Solutions accounts. Tradeshows are her thing as she and her team manage the press for the Architectural Digest Design Show, DIFFA’s Dining By Design, NeoCon and NeoCon East. She is also Editorial Director of Design-Calendar.com and the Communications Director of the New York Metro Chapter of ASID.

Danielle is a Senior Vice President at Novità Communications with over twelve years of experience in design public relations. She is also Editorial Director of Design-Calendar.com and the Communications Director of the New York Metro Chapter of ASID.

Kristin Coleman

Vice President

Kristin is a native New Yorker (affectionately referred to as a Staten Island success story) with over eight years of experience in design marketing and public relations. She is a graduate of Villanova University who began her career in the arts and entertainment field before discovering a love for architecture and materials, which dovetails with her role as Account Director (and resident tile trend expert) for Ceramics of Italy and projects such as the Architecture & Design Film Festival and the US Pavilion of the Venice Architecture Biennale. She is also on the creative production team for BKLYN DESIGNS and a contributor to numerous design and tile publications.

Kristin has a passion for culture, travel, and languages, which dovetails with her role as Account Director for Ceramics of Italy and projects such as the Architecture & Design Film Festival and the US Pavilion of the Venice Architecture Biennale.

Alexandra Zwicky

Account Director

A native Manhattanite, Alexandra has been with Novità for eight years. She has worked on NeoCon, Hansgrohe USA and Axor, Leucos USA, Trove, and AD Home Design Show accounts, among others. A graduate of Villanova University, she is an excellent writer with outstanding organizational, interpersonal, and project management skills. Alexandra is a detail-oriented creative thinker, taking on every task with a careful, strategic approach. With previous PR experience in Paris and with fashion houses in NYC, she enjoys working with international luxury brands and appreciates design, fashion and travel. She also enjoys watching old movies, sailing, going out to dinner, and running, but not necessarily in that order.

A native Manhattanite, Alexandra has been with Novità for six years. She brings her excellent writing, organizational and project management skills to the NeoCon, Hansgrohe USA and Axor, Leucos USA, Trove, and AD Home Design Show accounts, among others.

Katie Bone

Senior Account Executive

With experience working in both the New York and London design communities, Katie brings a breadth of valuable experience to Novità. Prior to joining Novità, she worked as a Marketing and PR Manager in the wallcoverings industry. She is passionate about design as a tool for social and environmental good.

With experience working in both the New York and London design communities, Katie brings a breadth of valuable experience to Novità. Prior to joining Novità, she worked as a Marketing and PR Manager in the wallcoverings industry. She is passionate about design as a tool for social and environmental good.

Lucy Mathias

Senior Account Executive

A Virginia native and graduate of the College of William and Mary, Lucy began her career in the arts and entertainment industry. She has a working background in media and public relations, and brings her passion and unique voice to Novità through her writing, project management, and creative approach to strategic thinking. She tackles every endeavor with enthusiasm and energy. When she’s not acting as Novità’s resident grammar guru, Lucy spends her time working her way through the New York Public Library’s fiction offerings and singing with the Young New Yorkers’ Chorus.

A Virginia native, Lucy began her career in the arts and entertainment industry. She has a background in media and public relations, and brings her passion and unique voice to Novità through her writing, project management, and strategic thinking.

Diana Friedman

Account Executive

Born in Moscow but raised in New Jersey, Diana comes to Novità with previous work experience at Christie’s Auction House. After beginning her studies at Rutgers University as an Economics major, Diana changed her focus to Art History with selected courses in architecture and urban planning. Diana’s background in the art world and passion for architecture and design bring a fresh perspective to the Novità team.
Currently living in Brooklyn, she enjoys trying new restaurants, capturing every moment on Instagram and is always planning her next vacation. An avid lover of puppies and desserts, when not in the office, Diana can be found at the nearest dog park or bakery (not necessarily in that order).

Born in Moscow but raised in New Jersey, Diana comes to Novità with previous work experience at Christie’s Auction House. After beginning her studies at Rutgers University as an Economics major, Diana changed her focus to Art History with selected courses in architecture and urban planning. Diana’s background in the art world and passion for architecture and design bring a well-rounded perspective to the Novità team.

Alexis Cassola

Account Executive

Alexis got her first real taste of the design world at the 2013 Milan Furniture Fair, which inspired her to join the industry and eventually brought her to Novità. Having studied English, French, and Art History at Lafayette College, she has a penchant for languages, travel, and of course, books—with previous experience in publishing, she has learned the importance of personal client relationships and creative marketing strategies. Outside of the office, she loves trying new restaurants and is an avid doodler of floral motifs and calligraphy lettering.

Alexis got her first real taste of the design world at the 2013 Milan Furniture Fair, which inspired her to join the industry and eventually brought her to Novità. With previous experience in publishing, she has learned the importance of personal client relationships, and creative marketing strategies.

Melissa Weisberg

Account Executive

Melissa comes to Novità with experience in special event planning and fundraising, as well as creative communications and outreach strategy for the art, architecture, and design communities. She earned her BA from the University of Michigan with a focus in English Language & Literature and Art & Design. In her spare time, she likes reading, yoga, biking, writing, and painting.

Melissa comes to Novità with experience in special event planning and fundraising, as well as creative communications and outreach strategy for the art, architecture, and design communities. She earned her BA from the University of Michigan with a focus in English Language & Literature and Art & Design.

Rebecca Sass

Account Executive

Hailing from Princeton, NJ, Becca comes to Novità with public relations and marketing experience in the design and fashion industries. A member of the Public Relations Society of America (PRSA) and PRSA-NY, she likes attending networking events and workshops to keep abreast with the latest trends in PR. With a BA in English and Journalism from the University of Delaware, she brings superior research, communication, and writing skills to the team. A born social media maven, Becca spends her free time putting her photography and photo editing skills to use by taking snapchats and Instagram pix of her adorable puggle, Cinnamon.

Becca comes to Novità with public relations and marketing experience in the design and fashion industries. A member of the Public Relations Society of America (PRSA) and PRSA-NY, she likes attending networking events and workshops to keep abreast with the latest happenings in the PR world.

Grace Calderley

Junior Account Executive

Grace comes to Novità from the architecture and design world, where she has gained experience in writing and creative strategic thinking, with a strong working background in research, editing, and planning. A proud native Manhattanite with English roots, Grace earned a Bachelor’s from Bard College in Art History where she wrote her thesis on the intersections between architecture, design, film, and the Cold War. When she’s not listening to NPR’s Serial podcast or refurbishing mid-century furniture, Grace can almost always be found at one of the many fabulous repertory cinemas in Manhattan or Brooklyn.

Grace comes to Novità from the architecture and design world, where she has gained experience in writing and creative strategic thinking with a strong working background in research, editing, and planning. Grace earned a Bachelor’s from Bard College in Art History where she wrote her thesis on the intersections between architecture, design, film, and the Cold War.

Katherine Smythe

Junior Account Executive

Katherine comes to Novità with experience in non-profit communications. As a global ambassador for Butler University’s Institute for Study Abroad, she gained skills in blogging and event planning. She earned a BA from Colby College in English with relevant coursework in art history and photography. She credits two of her relatives, an artist and interior designer respectively, for her aesthetic sensibility and passion for design. At Novità, Katherine loves the challenge of crafting authentic content and interesting stories for clients. She continually seeks to immerse herself into the design and architecture world while keeping up with the latest PR news and trends. On weekends, you can find her catching up on books, magazines and Instagram.

Katherine comes to Novità with experience in non-profit communications. As a global ambassador for Butler University’s Institute for Study Abroad, she gained skills in blogging and event planning. She earned a BA from Colby College in English with relevant coursework in art history and photography.

Abby Perham

Junior Account Executive

With a background in film, photography, writing and communications, Abby brings a diverse skill set and a love of creativity to the Novità team. During her time as an undergrad at Lafayette College, Abby majored in Film & Media studies and worked as a marketing intern and writing associate. While abroad in the Czech Republic, she realized her passion for design PR in the midst of her studies in communications and a social media internship. The collaborative work environment, design focus, and dedication to inventive and engaged PR drew her to Novità, where she most enjoys telling clients’ stories in authentic ways. Outside of work, Abby spends her time trying new recipes, reading, and scoping out adoptable dogs in her area.

With a background in film, photography, writing and communications, Abby brings a diverse skill set and a love of creativity to the Novità team. During her time as an undergrad at Lafayette College, Abby majored in Film & Media studies and worked as a marketing intern and writing associate.

Rosalind Batheja

Content and Business Development

After spending her childhood in South Africa, Rosalind moved to London where she began her career in PR and Marketing. With a love of travel and experiences across a diverse range of creative industries such as fashion and media she moved to NYC, where she brings to Novità over ten years worth of experience in PR and Marketing strategy and implementation.

After spending her childhood in South Africa, Rosalind moved to London where she began her career in PR and Marketing. With a love of travel and experiences across a diverse range of creative industries such as fashion and media she moved to NYC, where she brings to Novità over ten years worth of experience in PR and Marketing strategy and implementation.

Barbara Musso

Director of Novità Italia

A native Italian, Barbara has degrees in both Fine Arts and Industrial Design, starting her career as a designer for the leading Italian ceramic tile company, Cotto D’Este. In 2000, she moved from Modena to Brooklyn and quickly fell in love with PR and Marketing, while working at the Novità US headquarters. Her background as a designer gives her a broad perspective and a unique communication style. Her passion for design and family triggered a relocation back to Milan to start the Novità Italia headquarters where she manages accounts and projects most recently, Biber Architects for EXPO, and Cuture PL at FuoriSalone. She is stylish, connected, drives a mean snowmobile, and can cook up a delicious pasta in the blink of an eye.

A native Italian, Barbara started her career as a designer for Cotto D’Este, but fell in love with PR and marketing while working at Novità on the Ceramics of Italy account. She heads up the Novità European headquarters in Milan.

We Like

  • CatsDogs
  • FootballFútbol
  • BagelsDonuts
  • WineBeer
  • SubwayTaxi
  • The MetMoMA
  • Art DecoArt Nouveau
  • InstagramSnapchat
  • WinterSummer
  • ManhattanBrooklyn
  • Central ParkHighline
  • Lincoln CenterBAM
  • Jimmy FallonJohn Oliver
  • HelveticaBodoni
  • Chrysler BuildingSeagram Building
  • Breakfast at Tiffany’sAnnie Hall
  • Jeff KoonsOlafur Eliasson
  • CoffeeTea
  • BeyoncéBeethoven
  • Grimaldi’sRoberta’s
  • MatteGlossy
  • Wes AndersonAlfred Hitchcock