About

Founded by Christine Abbate in 1996, Novità is an integrated marketing and communications agency with global reach. Beginning with Ceramics of Italy and the Italian Trade Commission, Novità, meaning “the news” in Italian, has grown in service offerings and built a robust client list. Our specialties are also our passions. We partner with brands, creatives, innovators and thought-leaders locally and globally, bringing our expertise in architecture, design and real estate, the creative and culinary arts, technology, health and wellness, and sustainability. Novità is headquartered in New York City, has a sister agency Novità Italia in Milan, Italy and has satellite offices in the South, MidWest, West Coast and New England. Over the course of two decades, Christine has built a pioneering agency by adhering to the following principles: we are stronger together, everyone has a voice, get personal, do the right thing, trust your people, promote gender and diversity and inclusion, follow your passion and serve your community.

The agency was built on developing and nurturing genuine relationships with our clients, media, influencers, decision makers and industry peers. Areas of expertise include PR, thought leadership, events and trade shows, virtual and in-person activations and events, social media, digital marketing, content creation, design competitions, sales partner relations, influencer programming and business strategy.

Novità is part of a global network that includes its sister agency, Novità Italia as well as premier PR partners in the UK, Europe, Asia, the Middle East and South America.