Cactus is an experiential design firm and studio working at the intersection of physical architecture and digital technology to create next-level experiences, products, and services. With a multi-disciplinary expertise in everything from AI and software development to branding and outside-the-box architecture, they are the masterminds behind innovative global projects and digital experiences like Ai Wei Wei’s Moon in Beijing, Facebook Gold at the Rio de Janeiro Olympics, the Color Factory’s Aura Rooms, Samsung’s Social Galaxy, and Lab100, among others.