Alexandra has been at Novità for 15 years. An excellent writer and strategic thinker, she loves to craft meaningful brand, product, and project stories, determining how they fit into the broader conversation and the client’s overall goals. Her expertise spans across a range of diverse industries, from major shows such as Salone del Mobile and NeoCon, to luxury brands such as True Residential and Lodes, as well as architecture firms, non-profits, and tech and innovation companies. A Manhattan native, Alexandra loves NYC especially its history and architecture. She enjoys travelling, skiing, and sailing/boating. She is on the board of ASID’s NY Metro Chapter, serving as the Communications Director for the 2023-2024 term.